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It seems that Britney has finally settled on the name of her next fragrance which is now said to be called Hidden Fantasy. Fans may recall that she was originally expected to release Curious Heart as a follow up to Curious but that idea was shelved, only to be replaced with rumours of a new product called "Powerfull". That also failed to materialise and it seems she's decided to extend the Fantasy range instead.
As with her previous fragrances, Hidden Fantasy will be produced by Elizabeth Arden and will use the same bottle as Fantasy and Midnight Fantasy only this time it will be red. The fragrance itself is said to smell of cherries and vanilla.
The new fragrance is expected to be released in selected stores this December and no doubt sales of Hidden Fantasy together with sales of her next album, Circus, will make her accountants very happy this Christmas.
Despite attempts to reinvent herself over the last few months, it seems that Jordan, sorry, Katie Price, just couldn't help slipping back into glamour model mode at the launch of her latest fragrance, Besotted, and in true Jordan form, she revealed more than just her perfume.
Now I'm still not entirely sure what the idea behind Besotted is or who or what we're supposed to be besotted with, but Katie felt it apt to wear some particularly revealing lingerie that should have been kept for Peter Andre's eyes only. Nevertheless, she pouted and posed her way through the launch, at one point flashing a bit of bare cheek to the photographers.
Of course the web is now awash with people ooh'ing and aah'ing over photos of her, but not very much being said about the fragrance itself so I'm not sure what she was thinking with this launch. Maybe she was trying to copy supermodel, Marisa Miller, who wore little more than underwear and a few bows for the launch of the latest Victoria's Secret fragrance, Very Sexy Dare. Of course, being Victoria's Secret, the revealing lingerie idea worked for that launch, but really Katie, what were you thinking? Let's hope that the fragrance itself has a little more substance.
Yes, you read that correctly, it's not a typo. Ralph Lauren is going to be releasing a new fragrance called Love and it's yours for the low low price of just £2000 a bottle. Credit crunch, what credit crunch?
So what's so special about this "super-premium" fragrance? Well for starters, the bottle is gold plated and the fragrance will be launched at Harrods. The message seems to be that if you're rich enough and money is no object, you can buy love or at least the shiny gold plated illusion of love. Sorry but I think I'll stick to Ralph Lauren Romance or Safari.
While Love of the bottled variety will be out of reach for all but the select few, the rest of us can look forward to Ralph Lauren's other new release, Notorious which was released in the US in the summer. It looks like Ralph Lauren is going call out to promote this in the run-up to Christmas and word is that the November edition of Marie Claire will be "infused" with the fragrance. So just how many women are going to be folding up pages of Marie Claire and shoving them in their bras?
I regularly receive email updates alerting me to new fragrance releases and while they're always of interest, they usually aren't particularly different or innovative in any way. That's why I really like the clever new teaser campaign Paco Rabanne is using to promote their latest men's fragrance, 1 Million.
As the name suggests, the new fragrance is all about bling and feeling like a million bucks. With its gold bar shaped bottle, this would normally be a little over the top but let's face it, with fame, fortune and celebrity (even the 15 minute kind) being all the rage, why not tap into that so from that perspective, I think Paco Rabanne is spot on.
The teaser campaign builds on this theme and promises to let you "live an unforgettable experience...where you are the hero!" and directs you to the 1 Million Man Website where you are presented with a Google-like search box. Enter your name (or your man's name since this is a male fragrance) and press search and you are presented with 'search results' which are all about you! You can click through to a number of personalised, themed pages which can be further personalised by uploading a photo of your face. You then receive a unique URL for your personalised 1 Million Man site which you can email to friends and family who can bask in the glory of your newfound fame (or just have a good laugh).
In itself this is such a clever marketing campaign which is sure to start filling mailboxes throughout the UK but it seems there's also a real competition involved where you can actually win the chance to be the real 1 Million Man and "win your very own online advertising campaign on the most visited sites and become THE 1 MILLION Man on Facebook. A day of fame, the ticket to go from popular to celebrity!"
Visit 1 Million Man and check it out for yourself.
Kate's managed to keep herself out of mischief for some time now and despite facing stiff competition from the likes of Lily Cole and Agyness Deyn, she's not about to fade anytime soon, certainly not as far as perfume is concerned. Not only is her new fragrance, Velvet Hour, released this month, but she has also been chosen as the face of Bulgari's latest fragrance, Jasmin Noir.
Fans of the original Bulgari Pour Femme will no doubt be familiar with the fragrance's strong Jasmin note. The latest fragrance, Jasmin Noir (Black Jasmine), is a new, more sophisticated take on the original. Retaining the same sambac jasmine heart, this woody floral combines precious woods, tonka bean and licorice for an "elegant and intimate sensuality".
The ad campaign for this fragrance was shot in Ibiza and features Kate Moss wearing an exclusive white-gold and diamond necklace from Bulgari's Haute Joaillerie Collection. Lucky Kate.
While browsing the Internet yesterday I came across a new perfume called Ageless Fantasy which its manufacturer claims is the world's first anti-age perfume. That's right, at just $120 a pop, you can smell at least 8 years younger than you really are.
This patent-pending perfume was engineered to make you smell younger, and they even have "research" which proves that men around women who wear this particular fragrance will think the women are on average 8 years younger. On the product website they mention aromatherapy and how "blended tropical flavors of pineapple, mango and leafy greens have been known to bring a feeling of comfort often associated with positive childhood memories, thus giving a sense of coziness, youth and joy".
Now I absolutely do agree that fragrances have the ability to stir up memories and even affect how we feel, that is after all part of the reason why we use perfumes in the first place. But to then claim that this fragrance is anti-aging seems to be stretching things a bit far. Combine that with taglines like "Prescription free youth now available! No plastic surgeries! No needles!" and it just smacks of marketing gone mad. Next thing they'll be making perfume which smells like crisp new bank notes and then we can all feel richer than we really are.
Well it seems that Giorgio Armani has gotten himself in trouble with news of possible legal action against him for trademark infringement. So what did he do? He made the mistake of naming his latest haute couture fragrance after a World Heritage site.
Armani is well known for creating fragrances based on places he's visited and the world around him. His latest fragrance, Oranger Alhambra, part of the exclusive Armani Privé range was inspired by the Persian gardens within the walls of the Alhambra, an ancient hilltop fortress in Granada, Spain. Unfortunately for Giorgio, commercial use of the word Alhambra has been protected since 2001.
While trustees for the Alhambra were pleased that he used their site as inspiration, they were a bit miffed that he failed to seek permission first before naming his fragrance. They are of course willing to drop any legal action in exchange for a "mutually beneficial" arrangement which will no doubt involve some money changing hands. It looks like somebody in Armani's legal department is going to miss out on their Christmas bonus this year.
Now I know that this isn't exactly perfume news, but I just couldn't help posting this comment from a happy customer.
"Dear Debbie, Just wanted to say thank you, my order arrived today (ordered the day before) and I will be definitely using you for future purchases. I don't think I have ever come across such an efficient service I just wish other online shopping sites were as quick and informative as you!!! Kind regards, Claire"
When I started DM Fragrances I knew that my little perfume shop would be facing stiff competition from some very large companies with deep pockets. Despite this, it has always been my aim to make DM Fragrances one of the best little online perfume shops in the UK. While I know that I still have a long way to go, when customers like Claire are impressed enough to take the time to thank me, it must mean that I'm doing something right.
So to Claire and all of the others who have taken the time give me their feedback over the months I say thank you. Your support is greatly appreciated.
Yes, you read that correctly, poor Princess Victoria will have to provide her own carpet for her upcoming perfume launch later this month. We all know the saying "if you want it done right, do it yourself" but isn't this taking things a bit far?
The launch of her yet to be named perfume is set to take place at Harvey Nichols in Manchester but, horror or horrors, the carpets in the store are the wrong colour and won't match her purple theme. Since Harvey Nicks don't seem too keen to uproot their rugs, she'd decided to do the next best thing and provide her own.
According to a Victoria spokesperson, "We do have our own purple carpet, which we will put down for the launch. That is simply because the whole theme of her new fragrance is purple."
Ah the joys of having your own colour-coded carpet collection.
Jade Goody is no stranger to controversy so it's only fitting that her newly launched fragrance is called Controversial. It was launched last night at London's The Embassy Club and in true Jade fashion she gave everyone something to talk about as she nearly dropped a bottle of her perfume on her foot.
Controversial comes two years after her first fragrance, Shh… Jade Goody, which actually did very well at launch even outselling the likes of Kylie Minogue and Victoria Beckham. Then of course there was Celebrity Big Brother (if only she'd taken her own advice to Shhhh!) which resulted in her fragrance being pulled from the shelves.
Now it seems all has been forgiven and she's on her way back to full celebrity status so let's see how this patchouli and amber based fragrance fares. At least we know that the bottle has been drop-tested.
It looks like it's that time of the year again as yet another celebrity launches her own fragrance. This time it's Jessica Simpson that's following in the footsteps of Paris Hilton and Britney Spears as she launches her new fragrance called Fancy.
Not content with just branching out into country music, Fancy is said to hit stores in America this August to coincide with the release of her album titled "Do You Know?". Her advertising campaign will no doubt raise a few eyebrows as she lies naked and wrapped in pink silk sheets in a pose supposedly inspired by 1950s pin-up Brigitte Bardot.
Produced by Parlux Fragrances, who seem to be specialising in celebrity scents (Paris Hilton, Andy Roddick!), Fancy is "inspired by the many layers of Jessica Simpson's award winning talent, beauty and captivating personality". Yes well, the proof is in the smelling I'm afraid so we'll just have to see.
Don't get me wrong. I don't have a problem with celebrity fragrances per se (I love for example JLo's Deseo) but most of them tend to be more style than substance. In fact in one of my recent smelly trips to my local Boots I noticed Jordan, Shilpa Shetty and Colleen languishing together on the bottom shelf behind the counter - that says a lot I'm afraid.
Kerry Katona has just launched her new fragrance called Eau D'Iceland - sorry, I couldn't resist that one. No actually, it's called Outrageous and this "musky, fruity, sexy" scent will be available from the end of August.
The fragrance will be produced by French company Robertet, who you may recall created Shilpa Shetty's S2 last year, and will be released as an eau de toilette, body lotion and shower gel.
Rumour has it that she originally wanted to call the fragrance Trouble but as that name was already taken, she went for Outrageous instead, as a reflection of her personality and all of the media gossip that's been spread about her.
Estée Lauder are pulling no punches as they call on all four of their celebrity faces to promote their latest fragrance, Sensuous. The girls have been doing their thing, first at the New York Stock Exchange followed by a turn at Bloomingdales.
Spokesmodels Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda got traders excited as they rang the NYSE opening bell on Tuesday morning. It seems like a strange place to promote a new fragrance but I suppose with all the economic doom and gloom, even traders need some cheering up.
That evening, joined by Gwyneth Paltrow, they strutted their stuff at Bloomingdales and as always, looked stunning. Word is that veteran Estée Lauder celeb and mother of two, Gwyneth, did some overtime in the gym with trainer Tracey Anderson and pal Madonna to prepare.
But this doesn't seem to be another example of a company jumping on the celebrity fragrance bandwagon. "Project Sensuous" has been in the works for some 4 years and this latest fragrance is a major departure from anything that's come before from Estée Lauder, not only in terms of packaging but also the scent, a woody amber as opposed to the usual floral, and even the way in which the fragrance is promoted i.e. using all four faces instead of just one.
According to Estée Lauder Senior Vice President and Creative Director Aerin Lauder, "I really like the idea of using four women, because they are all different... and together they appeal to everyone. Each model represents a different side of sensuality. Hilary conveys youth, while Carolyn's classic look communicates elegance. As an actress, Gwyneth brings an emotional range to sensuality and Elizabeth portrays confidence and wisdom."
Let's hope Project Sensuous is a success - I just can't wait to get my hands on a sample. The Sensuous product line-up will comprise of parfum, eau de parfum, a touch-on roller ball, body lotion, shower crème and a brush-on perfumed pressed powder.
It seems like many top designer perfume houses are in a fighting mood of late over what they consider to be the illegal selling of perfume. The most recent spat to hit the headlines is between Oscar de la Renta and Elizabeth Arden.
It seems that Elizabeth Arden's been selling an Oscar de la Renta fragrance through Wal-Mart. However, the supposed agreement between the two companies was that the fragrance would only be available as a free gift when purchasing other de la Renta products. Clearly someone at EA didn't read the contract properly.
But this seems relatively minor compared to the case facing eBay. They are being sued by luxury group LVMH to the tune of $80 million for not doing enough to prevent the sale of counterfeit goods including Dior perfume. From a consumer point of view that's a good thing because when buying on eBay, you never know exactly what you're buying until you get it and then it's often too late. Anything done to protect buyers is a good thing. However, there's more to the story than that since many of the brands including Dior, Guerlain, Givenchy and Kenzo believe that even selling genuine perfume on eBay is illegal since it's not an official distribution channel. Could this mean the end of cheap perfumes on eBay?
I had to laugh when reading an article on Fashion Wire Daily about the launch of Prada's new fragrance for men, Infusion d'Homme, in Milan. This has to be a classic example of how not to do it. Usually, a product launch is all about the product itself but in this case the fragrance in question was hard to find.
The focus of the evening was a runway show of the Spring 2009 men’s collection together with a number of strange movie clips. Meanwhile waiters skulked around in the gloom with tiny bottles of the fragrance. The upshot is that hardly anyone got to actually smell the fragrance. Isn't that missing the point somewhat? To make things worse, it turns out that the event took place just before Italy was due to play a crucial quarter final against Spain in Euro 2008. Clearly the folks in marketing didn't think this one through.
It seems like all her past indiscretions are well behind her as Kate Moss launches her second fragrance called Velvet Hour – or are they. According to PopSugar, her launch party in Berlin took a turn for the worse as the champagne flowed and hair extensions were lost. At least it was champagne and not cocaine.
Kate's first fragrance, a floral woody musk simply called Kate wasn't that well received, with some calling it unoriginal and not quite what you would expect from someone as free-spirited as Kate Moss. Let's hope this one does better. It's intended to be an evening fragrance inspired by Kate's party lifestyle combining essences of patchouli, sandalwood and incense. Velvet Hour should hit high street stores this September.
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